BRAND BOOK DOWNLOAD (PDF)

For individual brand’s guidelines for Alliance for Housing & Healing and Out Here Sexual Health, please see below:

The logos above are our primary logomarks. These should be the default mark we use in most instances across our various outputs and formats.
DOWNLOAD BRAND GUIDELINES (PDF)
When placing our logo on a solid black background, use any of the primary logos above.
When placing our logo on a full color background or when our logo appears on full color background of any color, use one of the white logos above.
In instances in which we are limited to black and white formats, use the one of the black logos above.
Profile pictures for social:
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Exclusion Zones

The AHH logo should never be smaller than 1 inch wide and should not be altered in any way from its original form.

Do not separate components of the logo or rearrange it in any way. The logomark and logotype should always remain in the same proportion and spacing to each other as indicated and may never be separated or used separately.

Do’s and Dont’s

Color Palette

The Alliance for Housing & Healing color palette includes four primary colors and their various tints/shades.

Color matching standard Pantone® references are included to ensure accuracy when reproducing the palette. Also included are the references for CMYK, RGB, and HEX values for consistency across different media. Where possible, the logos should be reproduced in the CMYK color process. Equivalent colors can be composed using the RGB and HEX references included when the logo is to be used digitally.

Circles containing the various colors used throughout the APLA brand

Typography

Alliance for Housing & Healing’s brand typeface is Titillium. This font comes with five weights; lighter weights such as Titillium Light and Titillium Regular should be reserved for body copy while Titillium Semibold, Bold, and Black should be reserved for header copy.

DO NOT use all caps for body copy or headlines unless absolutely necessary; i.e. on pieces that require additional emphasis. For example, pieces announcing FREE HIV Testing.

In design, mixed weights in headlines is encouraged. This added secondary design element echoes the logo and connects to our overall brand system. See example below.

Font Name

Applications

To the right is an example of our standard letterhead with main office address letterhead. To request these templates, please contact the APLA Health Marketing Department. Margins should be 1 inch on all sides (top, bottom, right, left). Exceptions can be made when working with a form or trying to ensure the text fits on one page.
Your signature should contain the following elements:

  • Name
  • Pronouns in Parentheticals (in Cool Gray)
  • Title Alliance for Housing & Healing (in red)
  • Aid for AIDS | The Serra Project (in Cool Gray)
  • Telephone and Fax Number (or cell phone number)
This application showcases what co-branded letterhead will look like featuring APLA Health branding and other branded, entities that may fall beneath APLA Health; this example features the Out Here Sexual Health and Alliance for Housing & Healing logos.

Outside of internal usage, the Alliance for Housing & Healing branded letterhead should not be used, and instead, use the co-branded letterhead pictured to the left. Your signature should contain the same elements that would appear on the primary letterhead.

If you have any questions, please reach out to the APLA Health marketing department.

To download the co-branded letterhead, please visit the APLA Health Brand Guidelines page.

Below is a basic outline of an email signature when the logo is required to sit at the bottom.

Your email signature should contain the following elements:

  • Name
  • Name Pronouns in Parentheticals (in Cool Gray)
  • Title
  • Alliance for Housing & Healing (in red linking to the www.alliancehh.org website)
  • Aid for AIDS and The Serra Project (in Cool Gray)
  • Address
  • Telephone and Fax Number (or cell phone number)
  • Logo
  • Confidentiality Notice

Prounouns

(she/her/hers)
(she/her/ella)
(he/him/his)
(he/him/él)
(they/them/theirs)
(ze/hir/hirs)
BRAND BOOK DOWNLOAD (PDF)
For individual brand’s guidelines for Alliance for Housing & Healing and Out Here Sexual Health, please see below:
For all branded materials and website, use the logo pictured to the right. Black should be the default color fill unless placing the logo on a black background, in which case default to the white version pictured to the right.

Use “Powered by APLA Health” icon on all branded Out Here Sexual Health materials. Exempt for social media posts, though the APLA Health parent brand should be in Social Media bios.

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Stacked Versions
For all information about: STD & HIV testing, treatment, prep & pep
For all information about: trans wellness, party wise, healthy him, el saludable & networx services
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Exclusion Zones

The Out Here Sexual Health logo should never be smaller than 1 inch wide and should not be altered in any way from its original form.

OK to omit subhead when logo issued as an icon under 150px wide.

Do’s and Dont’s

Color Palette

In place of a traditional color palette, Out Here Sexual Health branding is supported by a range of gradients.

For specific usage of each gradient, refer to the swatches below.

Circles containing the various colors used throughout the APLA brand

Typography

When writing about the brand, capitalize the O & H in Out Here Sexual Health for consistency – in addition, keep all url’s consistent as well.

For example, when talking about the url and handles; visit us at OutHereHealth.com, and tweet us @OutHereHealth.

A few examples on how to treat Out Here Sexual Health headlines & body copy, to the right.

DOWNLOAD FONT (ZIP)

Applications

To the right is an example of our standard, pre-printed letterhead and business card for external usage. To request the internal, digital version of the letterhead template, please contact the APLA Health Marketing Department.

Margins should be 1 inch on all sides (top, bottom, right, left). Exceptions can be made when working with a form or trying to ensure the text fits on one page.

Your letterhead signature should contain the following elements:

  • Name
  • Pronouns in Parentheticals
  • Title
  • Location
  • Email address
  • Telephone Number (or cell phone number)
  • Out Here social
This application showcases what co-branded letterhead will look like featuring APLA Health branding and other branded, entities that may fall beneath APLA Health; this example features the Out Here Sexual Health and Alliance for Housing & Healing logos.

Outside of internal usage, the Out Here Sexual Health branded letterhead should not be used, and instead, use the co-branded letterhead pictured to the left. Your signature should contain the same elements that would appear on the primary letterhead.

If you have any questions, please reach out to the APLA Health marketing department.

To download the co-branded letterhead, please visit the APLA Health Brand Guidelines page.

Prounouns

(she/her/hers)
(she/her/ella)
(he/him/his)
(he/him/él)
(they/them/theirs)
(ze/hir/hirs)

Additional Applications

Circles containing the various colors used throughout the APLA brand
Circles containing the various colors used throughout the APLA brand
Circles containing the various colors used throughout the APLA brand
Circles containing the various colors used throughout the APLA brand